Ima · By The Way
Drawn close. Not stretched thin.
A small daily companion for mothers. Tender, not tactical. Built to help you subtract — not add another task to the day that already has too many.
Free for 7 days. No credit card to start.
Why “Ima”
Ima is the Hebrew word for “mom.” Not formal, not generic — the word the kid actually says. We picked it because the mother this app is for is not a brand. She's a specific person, named, drawn close, not added to.
The drift you already feel
The load nobody sees is the one breaking your back.
- • The invisible load: everyone's schedule lives in your head, and no one sees the weight of it.
- • Drowning in the days: the hours blur, the list never empties, and bedtime arrives before you do.
- • Losing yourself: you remember everyone's favorites except what used to be yours.
- • No margin: not one inch of slack, so every small thing lands like a big one.
Every app you've tried answered this by handing you one more thing to keep up with. The fix was never more. It was less.
Picture it instead
One small thing. Drawn close, not stretched thin.
- • The invisible load gets a name: one goal in one planner, and “stop checking email after 7” counts.
- • The days stop blurring: a 60-second practice each day — breathe, notice, receive — and Sundays rest.
- • You find yourself again: a weekly read from AI hands back one gentle adjustment, and subtraction counts.
- • Margin opens up: a one-line keepsake holds what you don't want to forget, and asking for help is the goal.
What's inside.
Six small things, each built to take weight off — never to add it.
The daily small thing
One 60-second practice a day — breathe, notice, receive, connect, reflect, or bless. A 60-prompt library to pull from. Sundays rest.
Four planners
Life, Home, Kids, Career. Set one goal in one planner. Subtractive counts — “stop checking email after 7” is a real goal.
A weekly read from AI
It reads your week and writes back one gentle adjustment. Subtraction counts here too. No report card — a hand on your shoulder.
Moments
A one-line “what I don't want to forget” keepsake. Tag it to a kid. Print the whole collection when you're ready.
Resources
Four nap-time-sized readings — overwhelm (Mary and Martha), identity, rest, and the village. Short enough to finish.
Grace mechanics
No streak shame, ever. Weekly check-ins where “stuck” is a real answer. Missing a day is information, not a verdict.
For every mother.
Married, single, stepmom, foster mom, brand new, twenty years in. Ima never assumes a two-parent household and never adds a comparison engine. The wound we're writing toward is overwhelm and isolation — not absence.
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Free for 7 days. No credit card to start.